Change with us

Lumon is a currency exchange and international payments firm competing against players with far bigger marketing budgets. Without a clear position in the market, the only differentiator left was rate. A fight it couldn’t win on scale.

We developed a brand strategy that turned Lumon’s independence and specialist expertise into explicit competitive advantages rather than background assumptions. The positioning gave Lumon a clear, differentiated identity in a market where larger competitors had assumed they’d win on scale. The result was an uplift in new customers at a lower CPA.