See Real Change

Argon & Co had ambitious global growth plans, but their brand included a range of sub-brands and product brands that had accumulated over years of expansion, making clean, consistent positioning increasingly difficult.

Through C-suite interviews and senior leadership workshops, we developed ‘See Real Change’, a brand positioning and branded house framework that brought every brand under one roof. Since its launch in 2023, Argon & Co has seen year-on-year growth driven by new clients across the globe, stronger cross-sell across the portfolio, and a narrative that holds consistently across the business. Argon & Co is now recognised as a Gartner Magic Quadrant Leader in supply chain.