FINDYOURANGLE

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B2B Brand Strategy and B2B Marketing Communications for Distinctive Brands.

Brand memorability is the competitive advantage.
Find your angle make it unforgettable.

We’re a specialist B2B brand consultancy helping financial services and professional services brands find their angle to stand out from the crowd and drive higher growth with less marketing spend.

Wealth management  |  Asset management  |  Professional services  |  Fintech

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20+ Years of deep B2B financial and professional services marketing expertise

2x ROI Typical improvement in marketing ROI for clients within 90 days of starting the FIND Plan

find your angle

DMA Award-recognised work across financial services, B2B and regulated sectors

the positioning problem

IN B2B MARKETING, THE BRANDS THAT WIN AREN'T THE BIGGEST. THEY'RE THE ONES CLIENTS REMEMBER.
Walk through any financial or professional services website and count how many times you see 'trusted partner,' 'long-term relationship', 'client-first or the colour blue. Now imagine being a prospective client trying to choose between them.
This is the sea of sameness and it's expensive. Generic marketing is expensive because it has to work harder. When a firm looks identical to its competitors, the only differentiator left is price.
Find Your Angle exists to change that. We help financial services and professional services companies build distinctive and commercially powerful brands and marketing.

BRAND
STRATEGY

CUSTOMER
ENGAGEMENT

COMMS
PLANNING

services overview

Three interconnected capabilities. One clear objective: get chosen.

Brand
Strategy

Clarity on what you stand for, what makes you different, and how to express it in a way that sticks. From positioning and value proposition through to brand identity and messaging.

Customer
Engagement

Marketing that builds relationships throughout the entire buyer journey from the 95% who aren't ready to buy yet, to the 5% who are. Designed for complex, long sales cycles.

Communications
Planning

The plan that connects strategy to execution aligning message, channel and timing so your marketing investment works as hard as possible.

BRAND
STRATEGY

CUSTOMER
ENGAGEMENT

COMMS
PLANNING

SEE FULL SERVICES

IMPROVED MARKETING ROI IN 90 DAYS

The FIND Plan is our structured 90-day methodology designed to achieve measurable business growth and more effective marketing within 90 days
F — Focus
Identify the specific positioning opportunity that will create the greatest commercial impact for your firm.
I — Identify
Build a precise plan targeting the right audiences, through the right channels, with the right message
N — Narrative
Develop the brand story and communications framework that resonates at every stage of the buyer journey.
D — Deliver
Execute, measure, and optimise against clear KPIs. Most clients see measurable ROI improvement within 60 days.

WHO WE’VE WORKED WITH

We’ve built and led marketing for some of the UK's most demanding financial and professional services brands from global asset managers to high street financial services and international infrastructure firms to multi-national business consultancies. We know what highly complex regulated marketing looks like and how to make it distinctive.
Brand strategy and customer engagement for one of the UK's largest financial institutions.
Communications planning for the global index fund pioneer entering the UK retail market.
Brand and marketing communications for NatWest's asset finance division a complex B2B financial product.
Data-led customer engagement strategy using retail purchasing behaviour to drive financial product take-up.
Bold brand strategy and positioning for a currency exchange firm competing against established players.
Brand and communications strategy for a major UK infrastructure and public services business.
A distinctive brand strategy for a fast-growing wealth management firm.
A brand positioning and marketing strategy for a top 10 global consultancy.
"We’ve built and led marketing for some of the UK's most demanding financial and professional services brands from global asset managers to high street financial services and international infrastructure firms to multi-national business consultancies."
A Client, Head of Compliments, Argon&Co
See Our Brand Strategy Results

THINKING THAT HELPS YOU STAY AHEAD

We publish practical insight for CMOs and senior marketers in financial and professional services on brand distinctiveness, the 95:5 rule, ROI measurement, and how AI is changing B2B marketing.

Frequently asked questions

Find Your Angle focuses on making brands unforgettable, not just visible. We work with organisations to articulate what truly differentiates them and express it in a way that clients remember, trust and act on.
Being unforgettable means clients and prospects remember you when it matters not just when you advertise to them. We help brands be unforgettable by giving them a distinct voice in market that also emotionally resonates with buyers.
We work extensively with wealth managers, asset managers, financial advisers, and professional services firms operating in regulated, relationship-led environments.
Yes. In crowded B2B markets, buyers filter fast. Strong brand marketing reduces friction, improves campaign performance and helps firms stand out before performance marketing does its work.
Trying to have broad appeal instead of standing for something. Blending in with the rest of the market is one of the costliest mistakes in branding and marketing, because without a clear point of difference it’s difficult for buyers to have a reason to choose you over your competitors.

FINDYOURANGLE

3rd Floor, 86 – 90 Paul Street
London
EC2A 4NE