FINDYOURANGLE

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THE 90-DAY FIND PLAN©

A structured route to brand memorability and improved marketing ROI.

Most marketing improvement projects fail not because the ideas are wrong, but because there's no structure around them. Work starts in too many places, ownership is unclear and the link between activity and commercial outcome is never properly defined.

The 90-Day FIND Plan© is our structured answer to that problem. It evaluates where a financial services or professional services brand is today and provides a roadmap to a more distinctive brand position, more effective marketing and improved ROI in 90 days.

It is not a report. It is not a strategy document. It is an active, collaborative engagement with defined deliverables at every stage and senior-level involvement throughout.

F — Focus

Understand the situation clearly before changing anything.

We conduct a structured audit of your current brand, marketing and commercial position. This includes competitive analysis, audience review, messaging assessment and a stakeholder perspective session. The output is a clear picture of where your marketing is underperforming and why.

I — Identify

Build a precise plan around the right opportunity.

Based on the audit findings, we identify the positioning opportunity with the greatest commercial potential and build a detailed action plan around it. This includes audience prioritisation, channel strategy, messaging hierarchy and a KPI framework tied to your business goals.

N — Narrative

Create the brand story and communications that will own the position.

We develop the brand narrative, key messages and communications framework that will work across every channel and buyer stage. For firms requiring compliance review, we build content that passes that process without losing its distinctiveness.

D — Deliver

Execute, measure, and hand over a foundation built to last.

We launch the first campaigns under the new framework, track performance against the agreed KPIs, and brief internal and external teams on how to carry the work forward. Most clients see measurable ROI improvement within this window.

What you receive at the end of 90 days

  • Completed brand positioning document and messaging framework
  • Audience insight summary and buyer journey map
  • Integrated 12-month communications plan with channel breakdown
  • Content and campaign framework ready for internal or agency execution
  • KPI dashboard and measurement methodology
  • Senior team briefing session and hand-over workshop
The 90-Day FIND Plan© is available from £8,500 depending on the scope of the audit and the complexity of the communications plan. All engagements begin with a 30-minute strategy call at no charge so both sides can assess fit before any commitment is made.
Start with a 30-minute strategy call. We'll assess whether the FIND Plan is the right fit for your firm and if it is, tell you exactly what it would involve.

FINDYOURANGLE

3rd Floor, 86 – 90 Paul Street
London
EC2A 4NE