Data-led customer engagement
Strategy

Tesco

Data-led Customer Engagement Strategy | The Holiday Clue in Your Basket

The Insight

Data-led Customer Engagement in action: When fresh produce stops landing in baskets, it’s a subtle sign that a shopper is about to go on holiday. Using Tesco Clubcard data, we spotted it in real time and served personalised prompts for travel insurance and currency. No forms. No fuss. Just a smart nudge before take-off that saw response rates take-off too, with travel insurance uptake up 24%.

The Idea

Using Tesco Clubcard data, we identified this behaviour in real time, then served timely, personalised messages about travel insurance and travel money. No forms, no fuss, just a smart nudge before take-off.

The Results

Response rates soared, with a 24% uplift in travel insurance uptake. Right place. Right moment. Right message.
Data-led customer engagement
Data-led customer engagement

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