Case study: improving brand memorability for Jonnie Walker
Digital / Social / Events / Lead Generation

Johnnie Walker

Brand Strategy and Customer Engagement | Walks of Life

The Insight

Brand Strategy and Customer Engagement in action: Johnnie Walker makes a thoughtful gift. Socks don’t. Unless they’re this pair. This campaign transformed ordinary socks into a powerful way to give. With promotional bottles, recipients received branded socks that tracked every step and converted them into donations for their chosen charity. Raising funds for causes aligned to the spirit of ‘Keep on Walking’.

The Idea

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The Results

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